DIGITAL MARKETING YOU CAN UNDERSTAND AND TRUST

What We Stand For

At 2112 Digital, we exist to deliver digital marketing that drives real, measurable results—the kind you can see, understand, and trust. In an AI-driven world filled with complexity and noise, we stand apart through our transparent, honest, and human approach. We’re not just a service provider—we're a true extension of your team, committed to clarity, accountability, and partnership every step of the way. Together, we turn data into action and strategy into growth.

What We Can Help You With

Capabilities of 2112 Digital

1. Performance Marketing (Core Expertise)
Maximizing ROI through precision-targeted campaigns across leading digital platforms.

Platforms & Channels:

• Google Ads: Paid Search, Display, Performance Max, Demand Gen, YouTube Ads

• Microsoft/Bing Ads

• Social Advertising: Meta (Facebook & Instagram), TikTok, LinkedIn, Reddit

Account & Campaign Management:

• Full-funnel paid media strategy and execution

• Budget optimization, audience segmentation, and A/B testing

• Advanced campaign structuring and scaling

Tools & Systems:

• Meta Business Suite (campaign setup, audience management, analytics)

• Audience targeting using first-party and behavioral data

• Dynamic creative implementation and campaign automation

2. Data & Analytics
Delivering clarity through actionable insights and seamless tracking.

Expertise & Implementation:

• Google Analytics 4 (GA4): expert-level setup, configuration, and analysis

• Customized GA4 property creation aligned with business goals and KPIs

• Advanced event tracking, audience creation, and ecommerce setup

Tracking & Tagging:

• Google Tag Manager (GTM): setup, management, and advanced tracking

• Meta Pixel: standard and custom event configuration, GTM integration

• Consent management and Google Consent Mode v2 implementation

• HubSpot integration for marketing automation and lead tracking

• Google Ads + GA4 integration

Attribution & Reporting:

• End-to-end conversion tracking

• Live, automated cross-channel dashboards (Windsor.ai, Data Studio, GA4)

• Multi-channel attribution modeling

3. Platform, Tool & AI Integration
Connecting your marketing tech stack and using AI to work faster and smarter.

Marketing Platforms:

• Google Merchant Center: product feed setup, diagnostics, and optimization

• Google Business Profile: local optimization and listing management

• Shopify: campaign integration, pixel setup, and performance tracking

Data Integration & Automation:

• Windsor.ai: connects ad, analytics, CRM, and ecommerce data (Google Ads, Meta, Microsoft Ads, LinkedIn, TikTok, GA4, Search Console, HubSpot, Shopify, and more) into one reporting layer

• Cross-platform data syncing and custom automation workflows

• Automated budget pacing, spend tracking, and performance alerts

AI-Powered Marketing Operations:

• Claude (including Cowork) and other AI tools connected directly to live campaign data for analysis, reporting, and optimization

• AI-assisted trend reports, anomaly detection, and week-over-week performance insights

• AI-supported ad copy, creative testing ideas, and brand-voice checks

• Custom AI workflows and reusable skills that turn repeat tasks into consistent, scalable processes

4. SEO & GEO (Search & Generative Engine Optimization)
Making sure your brand gets found, whether people search on Google or ask an AI.

Search Engine Optimization (SEO):

• Technical SEO audits: indexing, crawlability, broken links

• Keyword research, on-page optimization, and content gap analysis

• Google Search Console setup, monitoring, and reporting

• Google Business Profile optimization

• Competitor search visibility analysis

Generative Engine Optimization (GEO):

• Visibility in AI-driven search: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, and Claude

• Content structured to be cited by AI (clear answers, FAQs, authoritative sourcing)

• Schema markup and structured data to strengthen entity and brand recognition

• Monitoring brand mentions and citations across AI platforms

• Aligning SEO, GEO, and paid search strategy so organic and paid work together

Who We’ve Worked With